Million Dollar Insurance Lead Referral Marketing Strategies


Million Dollar Insurance Lead Referral Marketing Strategies

By Russ Jones | Here’s over 200+ Insurance Marketing Strategies. hare this article on Pinterest

Upon completion of the sale a good insurance agent seeking insurance leads and annuity leads will ask the customer if she knows anyone else who could use their Insurance product or financial services. Million Dollar Sales Superstars often ask for, and receive, those leads even before a sale has been consummated!


Here is an example of how one of the top sales and marketing minds in the U.S. accomplishes this.


Tom Gau, MBA, CFP, CPA is one of the most successful financial planners in the world today. Tom is not just a millionaire, he makes millions of dollars each year in income by helping his clients slash their taxes and increase their investment returns. In his very first meeting with a new client (before anything has been sold), Tom will say, "I am paid in two ways;  One is a very small money management fee, the other is that when I do an outstanding job for my clients, they tell their friends about me. If I do a truly outstanding job for you, is there any reason you would not want a few of your friends or relative to know about the benefits I offer?"

What can a person say? Because they want the best for their friends and relatives, they have to recommend Tom Gau. Tom has said that the average client gives him five or six high quality referrals over the course of a few months. Even more remarkable is that Tom Gaus powerful lead generation strategy costs him virtually nothing. He simply tells clients in the very first meeting that he expects Insurance lead Prospects when he does a great job. Clients are happy to supply those leads. It is not by accident that Tom Gau built his assets under management to nearly $500 million.

An excellent book on selling called "The Ultimate Selling Power" by Donald Moine, PH.D and Ken Lloyd, PH. D talk about this concept.


Russ Jones

Creator of the “3-Step Postcard System.”

Developer of “Annuity Pro Lead Capture Web Page System” []


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