How to triple your response using GRABBERS!


How To Use Grabbers To Triple Your Response.

When you’re crafting your marketing message, you have to stand out. A great way to do this is with GRABBERS. 

Grabbers (also known as lumpy mail) are a useful way to get your mail opened and your marketing message heard. They also increase the likelihood that people will take action. Grabbers create a unique experience for the recipient and allow you to stand out from your competition.

For example, books can be grabbers. They make your mail lumpy. They get attention. (You can also use grabbers and lumpy mail as gifts.)

But there are SO MANY types of grabbers you can use.

Let me give you some examples:

* MONEY: Attach it to the top of a letter that reads:

“Dear Friend, I’ve attached a crisp $1 bill to the top of this letter because there’s something important I need to share with you regarding how you spend your money…”

* LEIS: Leis are great grabbers. You can go to a dollar store and buy ten or twenty of them for a buck. They are super light-weight, making them ideal to mail postage-wise. They are also fat and bulky, which gets a lot of attention. If you stick a lei inside a mailing, the letter could start with:

“Dear Friend, I’ve included a lei with this letter because I want you to celebrate! What you’re about to read may be the most important letter you’ve ever received…”

* PENS: Another great grabber. Include a pen with a letter that reads:

“Dear Friend, I’ve attached a pen to the top of this letter. I’ve done this because I’m going to ask you to sign your name to make a commitment to something that can change your life…”

* A PACKET OF ASPIRIN: Attach it to the top of a letter that reads:

“Dear Friend, I’ve attached a little packet of aspirin to the top of this letter because what I’m about to share with you could help eliminate some of the biggest headaches in your business right now…”

Bottom line: You can find almost ANYTHING and turn it into a grabber for a direct mail piece.

Start thinking about how YOU can use grabbers in your marketing to grab attention, stand out, and make an even bigger impact.


Russ Jones

P.S. If you need more marketing strategies you can learn more at 

This article was from Joe Polish.


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